Don’t Make These Sampling Mistakes!
November 13, 2017
Product sampling can be very effective, but some companies are guilty of some nearly-fatal mistakes. We’ve rounded up some of the most popular so you can be sure to avoid them.
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Drawing Winners!
October 26, 2017
For the members that completed a recent online survey, they were entered into a drawing to win one of 10 cash prizes ranging in value from $25 to $250. Every instructor that participated was entered into a drawing to win one of 10 cash prizes ranging in value from $25 to $250.
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Product Sampling Builds Brand Loyalty
October 9, 2017
According to a recent study from Young America (YA), more than half (53%) of Americans said they often or always end up buying a product they had sampled. Plus, 77% of that same group said receiving a sample of a product would encourage them to try another product by the same brand, and 42% would even switch from their current brand.
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Why Should I Participate in Sampling?
August 14, 2017
We’re often asked, “How does sampling work?” “Why should I participate?” “Who will benefit?” and that’s understandable. The sampling – and research – world in general can be complicated. So let’s answer a few of those basic questions about sampling to help you better understand what we do and how it can help you.
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How Does Sampling Work?
July 31, 2017
We’re often asked, “How does sampling work?” “Why should I participate?” “Who will benefit?” and that’s understandable. The sampling – and research – world in general can be complicated. So let’s answer a few of those basic questions about sampling to help you better understand what we do and how it can help you.
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The Six Steps to Purchasing
June 5, 2017
In 1961, Robert J. Lavidge and Gary A. Steiner proposed a model in the Journal of Marketing to outline the six-step process in which a customer will purchase your product, called the Lavidge-Steiner Model. They propose that a customer will take these steps before purchasing a product, and offer ways that marketers (like us!) can help our customers along.
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Product Sampling in the Growing World of Brand Activation
May 31, 2017
The Association of National Advertisers (ANA) recently posted their U.S. Brand Activation Marketing Forecast Key Findings Report. This report is used to predict the future of advertising and marketing based on their past trends. ANA explains the different platforms of marketing (such as relationship marketing, content marketing and so on,) and lists its 7 most important findings.
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