Digital marketing has unleashed an obsession with efficiency and short-termism, one that’s trading long-term brand-building for short-term ROI. We’ve put the golden goose in a battery farm of scientific efficiency, and it’s killing the brand, business growth and profit.
We can’t think of any times sampling isn’t a good idea, but when it comes to marketing a new product, sampling is a great idea, and here’s why:
Product sampling can be very effective, but some companies are guilty of some nearly-fatal mistakes. We’ve rounded up some of the most popular so you can be sure to avoid them.
For the members that completed a recent online survey, they were entered into a drawing to win one of 10 cash prizes ranging in value from $25 to $250. Every instructor that participated was entered into a drawing to win one of 10 cash prizes ranging in value from $25 to $250.
According to a recent study from Young America (YA), more than half (53%) of Americans said they often or always end up buying a product they had sampled. Plus, 77% of that same group said receiving a sample of a product would encourage them to try another product by the same brand, and 42% would even switch from their current brand.
We’re often asked, “How does sampling work?” “Why should I participate?” “Who will benefit?” and that’s understandable. The sampling – and research – world in general can be complicated. So let’s answer a few of those basic questions about sampling to help you better understand what we do and how it can help you.
We’re often asked, “How does sampling work?” “Why should I participate?” “Who will benefit?” and that’s understandable. The sampling – and research – world in general can be complicated. So let’s answer a few of those basic questions about sampling to help you better understand what we do and how it can help you.
In 1961, Robert J. Lavidge and Gary A. Steiner proposed a model in the Journal of Marketing to outline the six-step process in which a customer will purchase your product, called the Lavidge-Steiner Model. They propose that a customer will take these steps before purchasing a product, and offer ways that marketers (like us!) can help our customers along.
The Association of National Advertisers (ANA) recently posted their U.S. Brand Activation Marketing Forecast Key Findings Report. This report is used to predict the future of advertising and marketing based on their past trends. ANA explains the different platforms of marketing (such as relationship marketing, content marketing and so on,) and lists its 7 most important findings.