Niche Sampling Inc.

Trends in Product Sampling

February 14, 2018

Companies looking to get busy, budget-minded consumers to try out their products – and eventually buy them – frequently must do more than simply offer free samples in a public place. Shoppers increasingly make well-researched purchase decisions at home, and getting them to change buying habits takes more than one sampling in a mall or grocery store. Firms of all sizes are using a mix of variables – including location, media, technology, interaction and subscriptions – with the goal of converting samplers into loyal customers.


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Is Efficiency Killing Brands?

January 8, 2018

Digital marketing has unleashed an obsession with efficiency and short-termism, one that’s trading long-term brand-building for short-term ROI. We’ve put the golden goose in a battery farm of scientific efficiency, and it’s killing the brand, business growth and profit.


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Benefits of Sampling when Marketing a New Product

December 12, 2017

We can’t think of any times sampling isn’t a good idea, but when it comes to marketing a new product, sampling is a great idea, and here’s why:


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Don’t Make These Sampling Mistakes!

November 13, 2017

Product sampling can be very effective, but some companies are guilty of some nearly-fatal mistakes. We’ve rounded up some of the most popular so you can be sure to avoid them.


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Drawing Winners!

October 26, 2017

For the members that completed a recent online survey, they were entered into a drawing to win one of 10 cash prizes ranging in value from $25 to $250. Every instructor that participated was entered into a drawing to win one of 10 cash prizes ranging in value from $25 to $250.


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Product Sampling Builds Brand Loyalty

October 9, 2017

According to a recent study from Young America (YA), more than half (53%) of Americans said they often or always end up buying a product they had sampled. Plus, 77% of that same group said receiving a sample of a product would encourage them to try another product by the same brand, and 42% would even switch from their current brand.


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When to Consider Product Sampling

September 18, 2017

We believe product sampling is beneficial at all times, but here are three times that are extra great opportunities to start (or restart) a sampling program. (more…)


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Why Should I Participate in Sampling?

August 14, 2017

We’re often asked, “How does sampling work?” “Why should I participate?” “Who will benefit?” and that’s understandable. The sampling – and research – world in general can be complicated. So let’s answer a few of those basic questions about sampling to help you better understand what we do and how it can help you.


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How Does Sampling Work?

July 31, 2017

We’re often asked, “How does sampling work?” “Why should I participate?” “Who will benefit?” and that’s understandable. The sampling – and research – world in general can be complicated. So let’s answer a few of those basic questions about sampling to help you better understand what we do and how it can help you.


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The Six Steps to Purchasing

June 5, 2017

In 1961, Robert J. Lavidge and Gary A. Steiner proposed a model in the Journal of Marketing to outline the six-step process in which a customer will purchase your product, called the Lavidge-Steiner Model. They propose that a customer will take these steps before purchasing a product, and offer ways that marketers (like us!) can help our customers along.


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