The Six Steps to Purchasing
June 5, 2017
In 1961, Robert J. Lavidge and Gary A. Steiner proposed a model in the Journal of Marketing to outline the six-step process in which a customer will purchase your product, called the Lavidge-Steiner Model. They propose that a customer will take these steps before purchasing a product, and offer ways that marketers (like us!) can help our customers along.
Product Sampling in the Growing World of Brand Activation
May 31, 2017
The Association of National Advertisers (ANA) recently posted their U.S. Brand Activation Marketing Forecast Key Findings Report. This report is used to predict the future of advertising and marketing based on their past trends. ANA explains the different platforms of marketing (such as relationship marketing, content marketing and so on,) and lists its 7 most important findings.