Digital and Traditional Product Sampling
April 13, 2018
Brands have been relying on product sampling to spread the word about their products for decades. As the Consumer Packaged Goods space continues to evolve, the product sampling methods they use are evolving as well. What used to be a traditionally driven space has shifted towards a more digital approach, as brands learn the efficiencies of sampling digitally.
Product Sampling and Brand Image
March 12, 2018
According to Dr. Insaf Ben Amor & Pr. Francis Guilbert’s study on “The Effects of Product Sampling on Brand Image,” product sampling has a positive effect on family brand image.
Trends in Product Sampling
February 14, 2018
Companies looking to get busy, budget-minded consumers to try out their products – and eventually buy them – frequently must do more than simply offer free samples in a public place. Shoppers increasingly make well-researched purchase decisions at home, and getting them to change buying habits takes more than one sampling in a mall or grocery store. Firms of all sizes are using a mix of variables – including location, media, technology, interaction and subscriptions – with the goal of converting samplers into loyal customers.
Is Efficiency Killing Brands?
January 8, 2018
Digital marketing has unleashed an obsession with efficiency and short-termism, one that’s trading long-term brand-building for short-term ROI. We’ve put the golden goose in a battery farm of scientific efficiency, and it’s killing the brand, business growth and profit.
Benefits of Sampling when Marketing a New Product
December 12, 2017
We can’t think of any times sampling isn’t a good idea, but when it comes to marketing a new product, sampling is a great idea, and here’s why:
Don’t Make These Sampling Mistakes!
November 13, 2017
Product sampling can be very effective, but some companies are guilty of some nearly-fatal mistakes. We’ve rounded up some of the most popular so you can be sure to avoid them.
October 26, 2017
For the members that completed a recent online survey, they were entered into a drawing to win one of 10 cash prizes ranging in value from $25 to $250. Every instructor that participated was entered into a drawing to win one of 10 cash prizes ranging in value from $25 to $250.
Product Sampling Builds Brand Loyalty
October 9, 2017
According to a recent study from Young America (YA), more than half (53%) of Americans said they often or always end up buying a product they had sampled. Plus, 77% of that same group said receiving a sample of a product would encourage them to try another product by the same brand, and 42% would even switch from their current brand.
When to Consider Product Sampling
September 18, 2017
We believe product sampling is beneficial at all times, but here are three times that are extra great opportunities to start (or restart) a sampling program. (more…)
Why Should I Participate in Sampling?
August 14, 2017
We’re often asked, “How does sampling work?” “Why should I participate?” “Who will benefit?” and that’s understandable. The sampling – and research – world in general can be complicated. So let’s answer a few of those basic questions about sampling to help you better understand what we do and how it can help you.