An Australian vitamin and supplement brand called Swisse, decided to increase their presence in the United States through product sampling! This past September, Swisse offered consumers a soothing lounge, garden, and detox center at the 2018 Wanderlust 108 festival in New York.
Product sampling is a great way to generate sales. It’s a growing and popular method because of the impressive ROI (Return On Interest).
Have you ever thought about fitting your product sampling into the holidays? It’s a great time of year to do so! Giving during the holiday season can be great for business and great for consumers. Here are some reasons why you should try product sampling during this holiday season.
Product sampling is a way to distribute free promotional products to your desired audience. It is a chance to let others try a great product in hopes of a return on investment. Product sampling can be used to showcase a certain product, enhance your brand, and start conversation.
There’s nothing quite like getting something for free.
Brands have been relying on product sampling to spread the word about their products for decades. As the Consumer Packaged Goods space continues to evolve, the product sampling methods they use are evolving as well. What used to be a traditionally driven space has shifted towards a more digital approach, as brands learn the efficiencies of sampling digitally.
According to Dr. Insaf Ben Amor & Pr. Francis Guilbert’s study on “The Effects of Product Sampling on Brand Image,” product sampling has a positive effect on family brand image.
Companies looking to get busy, budget-minded consumers to try out their products – and eventually buy them – frequently must do more than simply offer free samples in a public place. Shoppers increasingly make well-researched purchase decisions at home, and getting them to change buying habits takes more than one sampling in a mall or grocery store. Firms of all sizes are using a mix of variables – including location, media, technology, interaction and subscriptions – with the goal of converting samplers into loyal customers.
Digital marketing has unleashed an obsession with efficiency and short-termism, one that’s trading long-term brand-building for short-term ROI. We’ve put the golden goose in a battery farm of scientific efficiency, and it’s killing the brand, business growth and profit.
We can’t think of any times sampling isn’t a good idea, but when it comes to marketing a new product, sampling is a great idea, and here’s why: