YOGA SAMPLING
PROGRAM DESCRIPTION
- Up to 1 million samples distributed to Yoga and Pilates students by their instructor
- Timing based upon brand needs
- Research and ROI analysis available
- Category exclusivity; right of first refusal
YOGA ENTHUSIAST DEMOGRAPHIC PROFILE
- There are approximately over 36 million yoga enthusiasts -- up from 20 million in 2012
- 79% are 18-54 years old
- 72% of yoga practitioners are women
- 80% are college educated; 21% have postgraduate degrees
- Yogis in the U.S. have a mean household income of $88,000 and a median income of $72,000; versus the total U.S. household has a mean income of $73,000 and a median income of $56,000
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