Niche Sampling Inc.

Why Should I Participate in Sampling?

August 14, 2017

We’re often asked, “How does sampling work?” “Why should I participate?” “Who will benefit?” and that’s understandable. The sampling – and research – world in general can be complicated. So┬álet’s answer a few of those basic questions about sampling to help you better understand what we do and how it can help you.

As we learned last time in How Sampling Works, we here at NSI use control methodology to test new products. Once participants have time to use the product, we compare their results with the results of those who don’t use the product. Those results are then compared to determine if the product is truly beneficial to its users.

Now, what does this have to do with you? Why should you participate in sampling? Here are just a few reasons why you should participate in sampling:

  1. Once you get those results (proving your product is AWESOME!) you can share the proof with prospective customers. Instead of saying “this is so great!” you now get to say “this is so great, it helped 45 people with their problem!”. You get credible statements to back up your sales pitches.
  2. If you don’t necessarily get the results you’d like, you get a lot of valuable feedback on how to make your product better.
  3. You make a lot of great connections. Not only do you snatch up a lot of customers, you also can create great connections with gyms, studios and other places your samples were shared at. How awesome is that??

Do you have any other questions about sampling? Let us know in the comments! Maybe your question will be our next post.