How Does Sampling Work?

We’re often asked, “How does sampling work?” “Why should I participate?” “Who will benefit?” and that’s understandable. The sampling – and research – world in general can be complicated. So let’s answer a few of those basic questions about sampling to help you better understand what we do and how it can help you.

First, let’s talk about how sampling works. Sampling is a type of research used to gather accurate information about the effects (positive, negative or lack thereof) of a product or service. At NSI, we use what is called control methodology, which means the target audience is split into two groups: test and control. The test group participants are given samples to test out and are asked to take note of the effects they may or may not have, and then report them back to the researchers. The control participants are not given samples to test, but still record any issues they may have regarding anything to what the sample promises to solve. Then, the data from the two groups is compared!

Now, depending on the sample, the club and other variables, the details may vary. But what is important is that there is a baseline of normalcy to compare the sampled product to.

Next week, we’ll cover “why should I participate?” Be sure to check back!

Do you have any other questions about sampling? Let us know in the comments!